There are endless statistics about how little time people are spending reading your content, so it’s best to get to the point and clearly point the user towards the desired action. We’re quickly scanning the page to find what we want.
Check what? Don’t rely on the user to read the text above to determine that it is, in fact, an eligibility checker for an overdraft. You should avoid generic statements like “click here” or “download” – use the opportunity to communicate value to the user as well as tell them what to do next.įor examples of good and bad, we can look no further than the Halifax website. The first thing to bear in mind for our call-to-action beginner’s guide is – what exactly do you want the user to do? What is the next step? As mentioned above, a CTA can be a signpost to a number of things – a download, an enquiry form, adding to a shopping cart, or a quote request form. To avoid picking on Halifax too much, I’ve gone hunting round the web for some more examples of do’s and don’ts (but I did pick on them a bit).ĭo: Use specific, action-oriented language. Certain formats and types work for different applications, but there are some rules of thumb you can follow. They come in many forms they can be buttons, images, or just plain text. To call, download, enquire, buy, get a quote. Before we begin discussing the more in-depth points in our call-to-action beginner’s guide, let’s get back to basics.Ī call-to-action (CTA) is exactly what it sounds like.
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